Decommoditizing the coffee industry
We believe in rebalancing power within agricultural supply chains.
We want to see a more equitable coffee industry, where producers are working with partners along the supply chain to create value and share the profits of their work fairly.
To achieve this vision, we work with forward-thinking companies, organizations and institutions to implement programs that increase profitability while creating more effective and sustainable supply chains, that lead to higher incomes and better livelihoods for producers. Our work includes developing programs at origin, within the supply chain, and within the broader market that result in greater investment in sourcing communities.